SpecTIR LLC, headquartered in Reno, Nevada, is recognized for innovative sensor design, on-demand hyperspectral data collection, and image-generating products for business, academia, and national and international governments. SpecTIR's current vice president of business development has brought a wealth of NASA-related research experience to the company, as the former principal investigator on a NASA-sponsored hyperspectral crop-imaging project. This project, made possible through a Small Business Technology Transfer (STTR) contract with Goddard Space Flight Center, aimed to enhance airborne hyperspectral sensing and ground-truthing means for crop inspection in the Mid-Atlantic region of the United States. Areas of application for such technology include precision farming and irrigation; oil, gas, and mineral exploration; pollution and contamination monitoring; wetland and forestry characterization; water quality assessment; and submerged aquatic vegetation mapping. Today, SpecTIR maintains its relationship with Goddard through programs at the University of Maryland in College Park, Maryland, and at the U.S. Department of Agriculture campus in Beltsville, Maryland. Additionally, work continues on the integration of hyperspectral data with LIDAR systems and other commercial-off-the-shelf technologies.